The Business of Books Mastermind Team is dedicated to your success as an author. Our team is composed of the highest quality of individuals who are experts in their craft. We are committed to helping you learn how to write your story, create a professional quality book and teaching you the business behind your book.

Sugar Ray Destin, Jr.
Founder and Coach

Sugar Ray brings over 20 years of servant leadership, sales and atmosphere enhancement skills. As a result of working with Sugar Ray, entrepreneurs, organizations and corporations are able to improve their overall results, create effective marketing for more brand awareness, write impactful books and attract more clients.

Edward Robertson
Senior Editor

Ed Robertson was born and raised in Austin, Texas. Robertson has a passion for education and seeing that all children have access to high quality education in his community and across the nation. His research/scholarly Activities include: An Independent Research project on creating progressive curricula in Texas’s secondary education i.e. African American Studies; Mexican American Studies; Asian American Studies.

Elizabeth Bernice
Troy Howard

Elizabeth is an amazing woman of God and lives her life as an inspiration to her daughter.  She was the former youth pastor at Junction Community Church. Elizabeth is an Advanced Speaker Bronze through Toastmasters International. She is the CEO and founder of Speak Out. Elizabeth adds to her list of accomplishments, the title of Published Author and Editor with the Business of Books Mastermind.

Kadija Balde

Kadija Balde is a Journalism student at the University of Texas. She has worked with a wide range of partners that includes doing local legal publication work for the Texas Appleseed Public Justice Center here in Austin and interning internationally as a Communications Operative in Cape Town, South Africa.


At UT she is very involved with her black community organizations such as the campus's first black publication org: BlackPrint, where she serves as Content Editor, as well as the National Association of Black Journalists and the Black Student Alliance.

Joseph Providence
Graphic Designer

Joseph Providence who also goes by Joe is an experienced graphic designer who has been designing for 6 years. He has a wide range of skills when it comes to branding. He designs personalized logos, timeless flyer designs and custom book covers well.


Joe has worked with different clientele from Eric Thomas, Kendall Ficklin, Darren Palmer just to name a few. We are excited to have Joe and his phenomenal talents to the BOBM team.

John Price III
Video Editor

John Price III (affectionately known as “JP3”) is a devoted Christ-follower, husband, father, speaker, coach, and authorpreneur with a background in education administration and professional development. His life verse is Psalm 118:14, “The LORD is my strength and song, and [He] is become my salvation.”


John specializes in videography and brand consulting for the BOBM community, passionately using his diverse talents to help people fulfill their life purpose and share their core message clearly and effectively.

Troy Howard is an Illustrator and animator alumni from the Ohio State University, with over 20 years’ experience in the art industry. He has worked with a variety of companies and clients such as Budweiser, The NFL Denver Broncos, Found Agency, Dr. Eric Thomas, David Shands and others. His work has been featured in several magazines and art exhibitions throughout the country. 


Troy is our main illustrator for any and all of your artistic needs for book covers, animated series, and children’s book. His ultimate goal is to bring your vision to life artistically and create art that has an impact in your life and the lives of others.

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- a Division of Claim Your Destiny Enterprises, LLC.